Social Influence- key words

• Obedience


  Complying with the orders of an authority figure.
• Authority Figure


  Someone with more power and control than another.
• Conformity


  Matching behaviour and beliefs of others in order to fit in or because we don't know how to behave in an unusual situation.
• Compliance


  Going along with the majority even though we privately don't agree.
• Normative social influence


  Compliance because of the need to fit into a group.
• Internalisation


  Going along with the majority because we don't know how to behave in a situation.
• Identification


  Temporarily adopting the behaviours of a role model or group.
• Deindividuation


  Loss of personal self-awareness and responsibility as a result of being in a group.
• Diffusion of Responsibility


  Believing others will help instead of us
• Pluralistic Ignorance


  Interpreting situations according to other reactions