Blackpink

• Bilingualism


  Most K-Pop artists can speak both Korean and English
• Geographical location of their followers is Indonesia
• Globalisation


  The universal integration of media through the multicultural exchange of ideas
• Blackpink MV

  • High production value and rates
  • Introduces each band member and their narratives individually
  • Group comes together to perform a tightly-choreographed dance routine
  • Fast editing to keep the audience engaged
  • Costume and set changes, mise en scene
• Most consumers use Youtube to access their music video content
• Over 2 billion people use YouTube to experience music
• YouTube helps Blackpink gain a global audience