General

• Normalised Online Activity

  • Likes
  • Comments
  • Shares
  • Subscribe
• Trans National Popular Culture Product

  • Globalisation
  • Famous
  • Part of peoples culture & identity
• Stuart Hall's Reception Theory

  • Preferred- Audience understands + accepts media messages
  • Oppositional- Audience doesn't accept media message
  • Negotiated- Audience partially accepts media message