PR W2

• CLASSIFICATION OF RESEARCH

  a vital framework that categorizes research endeavors
• CLASSIFICATION OF RESEARCH

  serves as roadmap for researchers to navigate the diverse landscape of academic inquiry
• QUALITATIVE RESEARCH

  deals with understanding human behavior in a natural setting
• QUALITATIVE RESEARCH

  seek holistic understanding of a subject by studying it in its natural context
• QUANTITATIVE RESEARCH

  gathers and assesses numeric information to address research inquiries and examine hypothesis
• THEORETICAL RESEARCH

  pure or basic research concentrates on gathering knowledge without considering its immediate practical use
• APPLIED RESEARCH

  aims to address real-world challenges in contemporary society rather than pursuing knowledge purely for its own sake
• APPLIED RESEARCH

  relies on the insights or findings derived from theoretical research
• CHARACTERISTICS OF QUALITATIVE RESEARCH

  • natural environment
  • researcher as a critical instrument
  • multiple source of date
  • inductive data analysis
  • the meaning of the participants
  • design that develops ( emergent design )
  • theoretical perspective ( theoretical lens )
  • interpretive
  • a holistic account
  • contextualization
  • abounds with words and visuals
• STRENGTHS OF QUALITATIVE RESEARCH

  • rich in depth data
  • contextual understanding
  • flexibility
  • exploratory and hypothesis generating
  • participant perspective
  • real world applicability
  • subjective data
• RICH IN DEPTH DATA

  generates rich and detailed data
• CONTEXTUAL UNDERSTANDING

  provides a deep understanding of the context in which behaviors and experiences occur helping researchers uncover the "why" behind actions and beliefs
• FLEXIBILITY

  allows research to adjust their methods and questions
• EXPLORATORY AND HYPOTHESIS GENERATING

  often use early in research to explore new topics, generate, hypothesis and develop theories
• PARTICIPANT PERSPECTIVES

  prioritize the perspectives and voices of participants
• REAL WORK APPLICABILITY

  findings from qualitative research can inform policy practice an decision making as they offer insight into real world experiences and challenges
• SUBJECTIVE DATA

  acknowledge human experiences subjectivity
• WEAKNESSES OF QUALITATIVE RESEARCH

  • direct observation
  • open ended surveys
  • focus group
  • in depth interviews
  • ethnographic observation
  • content analysis
• SUBJECTIVITY

  qualitative research relies on the researchers interpretation of data
• SMALL SAMPLE SIZE

  limit findings generalization to a broader population
• DIFFICULTY IN REPLICATION

  studies can be challenging because each study context participants and researchers perspective are unique. it makes difficult to assess the reliability of findings through replication
• LACK OF STANDARDIZATION

  it can make it difficult to compare and replicate studies
• QUALITATIVE RESEARCH METHODOLOGY

  • direct observation
  • open ended surveys
  • focus group
  • in depth interviews
  • ethnographic observation
  • content analysis
• DIRECT OBSERVATION

  researcher would observe and study individuals as they live their lives, with as much as no interference
• OPEN ENDED SURVEYS

  surveys are designed with open ended questions that generate the data needed for analysis
• FOCUS GROUP

  a researcher sits with a small group of around five to 15 participants and lets them converse to generate data for the investigation
• IN DEPTH INTERVIEWS

  researchers sits with a participants one on one and ask questions
• ETHNOGRAPHIC OBSERVATIONS

  involves the researchers fully immersing themselves in the research environments
• CONTENT ANALYSIS

  often used by sociologists, entails an analysis of social life through the interpretation of words and images from media