Explain why a business should write off goodwill on the admission of a new partner - Goodwill is an intangible non current asset which adds additional value to a business beyond its worth. The old partners should benefit from receiving a share of goodwill under the old profit sharing ratio through an increase in their existing capital in the partnership as they have contributed towards building a good reputation due to product quality and/or customer service, established customer base, established links with suppliers and/or finding a good location