social influence and social change

• social change definition


  this occurs when whole societies, rather than just individuals, adopt new attitudes, beliefs and ways of doing things
• steps of social change

  1.drawing attention through social proof

  2.consistency

  3.deeper processing of the issue

  4.the augmentation principle - individuals risked their lives numerous times

  5.the snowball effect - become converted from the majority position to the minority

  6.social cryptomnesia - people have a memory it has occured but dont remember how it happened
• social change evaluation strength

  research support - Nolan (2008) aimed to see if they could change peoples energy use habits showing that minority influence can change people habits
• social change evaluation limitations

  role of deeper processing - it is majority views that are processed more deeply than minority views, challenging central feature of minority influence (Mackie)