identification

• theorist

  gauntlett
• theory

  representations offer tools for identification

  past singular and straightforward

  present pick and mix
• what shows this

  Strong man in the poster
• what does the mans physique show

  tall and strong and holding up a woman suggesting he is the saviour
• what does the arm wrapped around the woman and the arm fighting off a bat show

  he has strength and only men can save the women
• what is he wearing

  a tuxedo which suggests wealth and formality
• what is the overall representation

  men are strong and brave and a male audience may identify with this
• context

  Equal pay act