mathematical technique that is used to investigate an association between two variables (co-variables)
what are correlations plotted on?
scattergram
why are the terms IV and DV not used?
correlations are used to find associations not to establish cause and effect relationships
what does a negative correlation have a coefficient of?
less than 0
what does a positive correlation have a coefficient of?
more than 0
what is a curvilinear relationship?
as one variable increases, so does the other but only up to a certain point after which as one variable continues to increase the other begins to decrease
what are strengths o correlations?
they can be used as starting points to assess patterns between co-variables before committing to conducting an experimental study
Quick and economical to carry out as does not need to be conducted in a controlled environment where the IV needs to be manipulated
Secondary data can be used = even less time consuming
what are the limitations of correlations?
studies tell us how the variables are related but notwhy = difficult to establish a cause and effect relationship
third variable problem
misused or misinterpreted especially when made public by the media - correlation is often presented as causation when it is only the association
what is the third variable problem?
a third variable / intervening which the researcher is unaware of that may be responsible for the relationship between the co-variables.