Doesn't normally carry a current, has a potential difference of zero volts, provides an alternative pathway to stop the appliance casing from becoming live
Humans have a potential difference of zero volts, so if we touch the live wire it will cause a large current to flow through us in the form of an electric shock
It's important to never touch plug sockets even if they're switched off, as the live wire still has a potential difference and any contact could result in a shock