idiographic

• focus on the individual and their human behaviour, emphasising the unique personal experience.
• this is based on the study of one or small group of people and the use of qualative techniques to analyse the data
• believes in gaining an in-depth analytical understanding of human behaviour through investigation subjective experiences of individuals
• does not formulate universal laws or generalise results to other populations
• use qualative research methods such as case studies, unstructured interviews, thematic analysis, etc
• the results of the research will explain the beahviour of just one person - you should research one person to explain that one persona only
• patient hm patient kf
• clive wearing
• Phineas guage
• czech twins, genie