1.1

• conformity is a type of social influence

  • defined as yielding to group pressures
• what is conformity a type of?

  social influence
• what is conformity defined as?

  yielding to group pressures
• • conformity is also defined as..
  • change in behaviour or opinion due to real or imagined pressure from a person or group
• what is conformity also defined as?

  change in opinion due to real or imagined pressure
• kelman proposed 3 types of conformity:

  • internalisation
  • identification
  • compliance
• who proposed the 3 types of conformity?

  kelman