Types N Explanation Of Conformity

• Compliance

  Public but not private

  Required – the behaviour or opinion stops when they are not with the group

  Temporary change in views and so weak

   To gain approval/avoid disapproval or rejection
• Identification

  Public, and sometimes private

  Views are maintained whilst a part of the group but are not maintained when they leave the group

   Permanent whilst in the group but only whilst you’re in the group

   Because you want to be a part of the group
• Internalisation

  Public and private acceptance

  Not required – the behaviour or opinions are maintained when the group is not present.

  Permanent change in views so strong

  Genuinely accept the group norms
• Normative social influence

  To gain approval, be like or accepted, avoid rejection. Therefore, they don’t necessarily truly believe.

  With strangers, friends, anywhere where you fear rejection

   Compliance
• Informational social influence

  Believe others are right/don’t want to be wrong

  When the task is ambiguous

  Internalisation