Entrep. CH. 3

• Design thinking


  Constant process of trying to find innovative solutions to problems through deep understanding and empathy to the target user
• Herbert A. Simon


  • Emphasizes the importance of evidence over intuition
  • Improvement in post-secondary education will require converting teaching from a solo sport to a community-based research activity
• Hasso Plattner Institute of Design at Stanford


  Provides a five-step process in design thinking, but the process is flexible and non-linear rather than sequential steps

  
• Design thinking process


  1. Problem framing

  2. Solution framing

  3. Solution implementation
• Storytelling


  • Vital instrument for feedback
  • Helps identify the problem, who faces the experiences, and issues that may arise before the main event
• Observation and insights


  Knowing what the customers think or feel is the initial step towards making innovative products and services that they want to need
• 1. E-I-O-U


  • Activity
  • Environment
  • Interaction
  • Object
  • User
• Interview


  Ensures that the product and/or service being created is really the need of the customers
• Effective interview questions for designers

  • Open-ended questions (Explorative, Affective, Reflective, Probing, Analytical, Clarifying)
  • Closed questions
• Experiments


  • Trying out new experiences
  • Taking apart products, processes and ideas
  • Testing ideas through pilots and prototypes
• In the field of entrepreneurship, experimentation is trying something new, observing the results, getting lessons from the results and trying over again
• Arts & Science


  • Arts = Entrepreneur must have creative thinking skill
  • Science = Combining new information, continually challenging his assumption and constantly make adjustments to stay relevant in environment