Conformity

• What are the 3 types of conformity?

  • Internalisation
  • Identification
  • Compliance
• Which type of conformity is it when you agree with the majority both in private and in public?

  Internalisation
• Which type of conformity is it when you choose to agree with the majority as you want to be accepted by the group?

  Identification
• Which type of conformity is it when you are simply going along with others but privately disagree?

  Compliance
• What are the two explanations for conformity?

  • Informational Social Influence
  • Normative Social Influence
• Who studied informational social influence (ISI) by getting participants to estimate the number of jelly beans in a jar?

  Jenness
• What did Jenness conclude from the study?

  Participants' judgements change when hearing the majority opinion
• What does Informational Social Influence mean?

  When a person conforms to the majority when they are unsure of the correct answer
• Who studied Informational and Normative Social Influence using a standard line and stooges?

  Asche
• What percentage of participants in Asch's study conformed at least once?

  75%
• What did Asche conclude from his study of conformity?

  Participants will still conform even when the answer is unambiguous
• What does Normative Social Influence mean?

  When a person conforms to the majority so they don't get rejected by the group
• What are the strengths of the explanations for conformity?

  • There is research support for them (Asch and Jenness)
  • Controlled lab environment
• What are potential issues with Asch's study?

  • Reductionist sample - only male students
  • Artificial task
  • Temporal validity - time of the cold war
• What are the variables affecting conformity?

  • Group size
  • Unanimity - how many dissenters?
  • Task difficulty