is an individual's mental representation of their own body.
Body image
influences self-esteem. There are two types of body image
Internal/Personal
Person's perception of the level of attractiveness of his own body; produces either satisfying or unsatisfying results
External/Social
Sense of how other people view our bodies
Body Image Dissatisfaction
occurs when there is a discrepancy between actual (i.e. what you really look like) and ideal body image (i.e. what you want to look like)
External and Inner beauty
Two general types of beauty
External Beauty
Physical characteristics of a person
External Beauty
Usually what is considered as pleasant to the aesthetic senses
Inner Beauty
Pertains to the inner qualities of a person
Gillian Rhodes (2006)
averageness, rather than distinctiveness, was correlated with facial attractiveness. This means that the more common the facial features of a person, the more attractive that person is to others.
Aesthetic Capital
refers to the privileges and wealth people receive from aesthetic traits such as their face, hair, body, clothes, grooming habits, and other markers of beauty
Samantha Lovascio
proposed that aesthetic traits impact our lives in matters of modest importance (e.g., friend selection) and matters of great importance (e.g., career mobility). This advertisement depicts this concept of aesthetic capital.
Body Adornment
Practice of physically enhancing the body by temporary means such as styling and decorating
Body Modification
Temporary or permanent physical alteration of the body through means such as surgery, tattooing, piercing, and the like
Culture of Physical Improvement
A Filipina with a morena complexion becomes self-conscious when seeing advertisements of whitening products; An elderly man saying "pasensya na mga anak, matanda na kasi" to the people behind him since he cannot walk any faster; A child who is disabled feels discouraged in his P.E class since he is left out in the activities.
Body Shame
not a natural response to being fat, physically impaired, chronically sick, or old. It is a culturally conditioned response to a commercially fabricated fantasy of physical perfection.
Popular or 'Pop' Culture
A culture that is widely accepted and patronized by the public
Popular or 'Pop' Culture
Usually influences people to patronize products endorsed by popular celebrities or products that are 'on trend.
Media
People given the most exposure are usually attractive celebrities and models that create ideals for men and women to admire and emulate.
Media
The constant exposure pressures individuals to conform to these expectations
Hyper-mediated Society
Presence of advertisements representing appropriate body or skin types
Hyper-mediated Society
People internalize ideals presented and either attempt to conform to or resist
Self-esteem
is a person's overall sense of self-worth or personal value.