A form of social influence in which an individual follows direct order. The person issuing the order is usually a figure of authority, who has the power to punish when obedient behaviour is not forthcoming
Milgram's research (baseline procedure)
40 American menvolunteered to take part in a study (supposedly on memory)
volunteer arrived, introduced to confederate. Drew lots to see who would be Teacher (T) and Learner (L), draw was rigged so the participant was always the T.
The study was aimed to asses obedience where an authority figure ordered the participant to give an increasing strong shock to a learner
Milgram's research (Baseline findings)
All participants delivered shocks to 300 volts.
12.5% stopped at 300 volts (5 participants)
65% continued to the highest level of 450 volts
Milgram also collected qualitative data including observations
Milgram's research (other data)
Before the study 14 psychology students were asked to predict the participants behaviour. They predicted that no more than 3% of the participants would continue to 450 volts. (suggests the results are surprising
participants in baseline study were debriefed and assured their behaviour was normal. (84% said they were glad to participate)
Milgram's research (Conclusions)
American participants in his study were willing to obey orders even when they might harm another person.
Evaluation of Milgram's research (Research support)
Strength
Milgram's findings were replicated in a French documentary that was made about reality tv.
This documentary supported milgram's findings and demonstrates that the findings were not just due to special circumstances
Evaluation of Milgram's research (low internal validity)
Limitation
The procedure may not have been testing what he intended to test
75% of his participants said they believed the shocks were genuine.
Orne and Holland (1968) argued that participants behaved as they did because they didn't really believe in the study and Perry (2013) confirmed this
suggests participants responded to demand characteristics
Evaluation of Milgram's research (Alternative interpretation of findings)
Limitation
Milgram's conclusions about blind obedience may not be justified.
Haslam et al (2014) showed that participants obeyed when the Experimenter delivered the first 3 verbal prods. However, when given a 4th prod without exception disobeyed.
According to SIT the study only obeyed when they identified with scientific aims of the research. SIT may provide a more valid interpretation of Milgram's study
Ethical issues of Milgram's study
participants were deceived. They thought that the roles were picked randomly but they were fixed instead and they also believed that the shocks were real.
Baumrind (1964) criticised Milgram for deceiving his participants.
Social Identity Theory (SIT)
This theory suggests that your behaviour is motivated by your social identity. A person's self-image has two components: personal identity and social identity. Personal identity is based on your characteristics and achievements. Social identity is determined by the various social groups to which you belong