csr

• Corporate Social Responsibility


  A gesture of showing the company's concern & commitment towards society's sustainability & development
• Corporate Social Responsibility


  The ethical behaviour of a company towards society
• WBCSD (World Business Council for Sustainable Development) definition of CSR:
• Nature of social responsibility

  • CSR is normative in nature
  • CSR is a relative concept
  • CSR may be started as a proactive or reactive
  • All firms do not follow the same patterns of CSR
  • Legal & socially responsible
  • Legal but socially irresponsible
  • Illegal but socially responsible
  • Illegal & socially irresponsible
• Models of corporate social responsibility

  • Friedman model
  • Ackerman Model
  • Carroll Model
  • Environmental Integrity & Community Model
  • Corporate Citizenship Model
  • Stockholders & Stakeholders Model
  • New Model of CSR
• Friedman Model


  A businessmen should perform his duty well, he is performing a social as well as a moral duty. A businessmen has no other social responsibility to perform except to serve his shareholders & stockholders.
• Ackerman Model


  The model has emphasized on the internal policy goals & their relation to the CSR. Four stages involved in CSR.
• Six Strategies in the adoption of CSR

  • Rejection strategy
  • Adversary strategy
  • Resistance strategy
  • Compliance strategy
  • Accommodation strategy
  • Proactive strategy
• Carroll Model


  • Philanthropic responsibility
  • Ethical responsibility
  • Economic responsibility
  • Legal responsibility
• Environmental Integrity & Community Health Model


  Corporate contribution towards environmental integrity & human health, there will be greater expansion opportunities. Healthy people can work more & earn more. CSR is beneficial for the corporate sector.
• Corporate Citizenship Model


  To be a corporate citizen, a corporate firm has to satisfy four conditions: Consistently satisfactory Sustainable economic performance, Ethical actions, Behaviour.
• Stockholders & Stakeholders Model

  • Productivism
  • Progressivism
  • Philanthropy
  • Ethical Idealism
• CSR Examples


  • IBM UK - Reinventing Education Partnership programme
  • AVON - a partnership with Breakthrough Breast Cancer
  • TOI's Lead India campaign
• Companies in trouble


  • Dasani mineral water (part of Coca-Cola)
  • Issues at NIKE