Use constant characteristics rather than variable ones
Use measurements rather than terms like "large" and "small"
Use characteristics that are generally available to the user of the key rather than seasonal characteristics of those seen only in the field.
If possible make the choice a positive one – something "is" instead of "is not"
If possible, start both choices of a pair with the same word and different pairs of choices with different words.
Precede the descriptive terms with the name of the part to which they apply.
List the traits that distinguish one organism from another.
Create a series of yes-or-no questions that guide users.
Use simple language and avoid jargon.
Group similar characteristics together.
Include images or illustrations to clarify features.
Thoroughly test and revise the key.