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pom handout 4
branding
brand identity
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Cards (7)
Brand Identity.
Brand identity helps create brand recognition, build trust, and establish a consistent and memorable brand image
Brand Values
: Define the core values and beliefs that your brand stands for.
Unique Selling Proposition
: Determine what makes your brand different and why customers should choose you over competitors.
Brand Personality
: Define the traits, characteristics, and emotions that your brand will embody.
Brand Voice
: Determine the tone and style of communication that will be consistent across all brand messaging.
Brand Story
: Develop a compelling narrative that tells the story of your brand's origins, values, and mission.
Consistency
: Ensure your brand identity is consistent across all touchpoints, including website, social media, packaging, and customer service.