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pom handout 4
branding
brand color
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Cards (11)
Brand
Color
. Color, in particular, is an important aspect of packaging because it carries different meanings in different cultures and market segments.
Red
– Symbolizes power, energy, passion, or danger.
Orange
– Connotes adventure, fun, and a youthful vibe.
Yellow
– Equates to warmth, cheeriness, wisdom, and intellect.
Green
– symbolizes cleanliness, freshness, friendliness, health,
Blue
– Associated with security, efficiency, productivity, clarity, and openness.
Pink
– Connotes softness, sweetness, and flirtatiousness.
Purple
– Symbolizes nobility, wealth, mystery, and uniqueness.
Brown
– Equates to honesty, dependability, stability, and support.
Black
– Associated with authority, sophistication, dominance, and class.
White
– Symbolizes purity, liberty, innovation, and modernity.