COMM

• Culture


  The complex whole which includes knowledge, belief, art, morals, law, customs and habits and any capabilities acquired by man as a member of society (Taylor, 1871)
• Culture


  The customary beliefs, social forms and material traits of a racial, religious or social group (Merriam Webster Dictionary)
• Culture


  The set of shared attitudes, values, goals and practices that characterizes institution or organization (Merriam Webster Dictionary)
• Multicultural


  Relating to or constituting several cultural or ethnic groups within a society (Oxford Dictionary)
• Multicultural society


  A society, where people with different nationalities, languages, religions and ethnicities live together.
• Multiculturalism


  The view that cultures, races, and ethnicities, particularly those of minority groups, deserve special acknowledgement of their differences within a dominant political culture.
• Multiculturalism


  Seeks the inclusion of the views and contributions of diverse members of society while maintaining respect for their differences and withholding the demand for their assimilation into the dominant culture.
• Cross cultural communication


  The communication between people who have differences in any one of the following: styles of working, age, nationality, ethnicity, race, gender, sexual orientation, etc.
• Cross cultural communication


  It is how people belonging to different cultures communicate with each other.
• Cross cultural communication


  Refers to the attempts that are made to exchange, negotiate and mediate cultural differences by means of language, gestures and body language.
• Cross cultural communication


  Creates a feeling of trust and enables cooperation.
• Importance of cross cultural communication


  • Globalization
  • Business opportunities
  • Job opportunities
  • Sharing of views and ideas
  • Talent improvisation
  • An understanding of diverse market
• Local communication


  Being able to communicate (verbal and non-verbally) with the members of your local area/community.
• Local community


  A group of interacting people sharing an environment. In human communities, intent, belief, resources, preferences, needs, risks, and a number of other conditions may be present and common, affecting the identity of the participants and their degree of cohesiveness.
• Global communication


  Communicating with people across the globe; exchanging of knowledge, ideas, and information and interaction of individual across the borders instead of a limited or local area.

  
• Global communication


  The development and sharing of information, through verbal and non-verbal messages, in international settings and contexts.
• Global communication


  • Government-to-government
  • Business-to-business
  • People-to-people
• Difference between local and global communication

  • Degree of equality
  • Context
  • Frequency of communication
  • Duration
• Communication is essential in any workplace. Without communication it is not possible to know a client's wants or needs or how best to offer care.
• Communicating effectively with people with whom you do not share a language can be very challenging.
• Language is a very important component of the communication process, but not speaking the same language as another person does not mean that we cannot communicate with them.
• Cultural sensitivity


  Being aware that cultural differences and similarities between people exist without assigning them a value- positive or negative, better or worse, right or wrong.
• Cultural sensitivity


  A set of skills that allows you to understand and learn about people whose cultural background is not the same as yours.
• Cultural sensitivity implies that both groups understand and respect each other's characteristics.
• Stages of intercultural sensitivity

  • Ethnocentric stage (Denial, Defense, Minimization)
  • Ethnorelative stage (Acceptance, Adaptation, Integration)
• Denial


  People don't recognize cultural differences and experiences. They believe their culture is the only "real" one and they tend to interact in homogenous groups and to stereotype everyone else.
• Defense


  People don't recognize some differences, but see them as negative because the assume their culture is the most evolved, the best one.
• Minimization


  Individuals are unaware that they are projecting their own cultural values. They see their own values as superior. They think that the mere awareness of cultural differences is enough.
• Acceptance


  People are able to shift perspectives to understand that the same "ordinary" behavior can have different meanings in different cultures. They are able to identify how experiences are influenced by one's culture.
• Adaptation


  Individuals become more competent in their ability to communicate with other cultures. They can evaluate other people's behavior from these people's frame of reference and can adapt behavior to fit the norms of a different culture.
• Integration


  People are able to shift easily from one cultural frame of reference to another. They develop empathy for other cultures.
• Minimization: unaware that they are projecting their own cultural values. They see their own as "superior".
• Acceptance: people able to shift perspective to understand that the same "ordinary" behavior can have different meanings
• Adaptation: ability to communicate with other cultures. They can evaluate people's behavior and adapt behavior to fit.
• Elements of Face-to-face Communication

  1. Verbal (10%)
  2. Tone (30%)
  3. Body Language (60%)