Dynamic nature allows new business ideas to come about.
Why do new business ideas come about?
Technology - Change in technology lead to new products.
Changes in consumer wants - Customer wants can change causing businesses to come up with ideas to satisfy these wants.
Products & services becoming obsolete - Technological advances cause certain products to become obsolete leading to new ideas.
How do new business ideas come about?
Original ideas:
Never thought before ideas very different from the current market. E.g. Electric cars
Adapting existing products/services:
New ideas allow changes to current products to enhance them in a way no one has thought before. New technology allows these adaptations to become possible.
E.g. Dyson adapted the design of the vacuum cleaner to improve its function.
What is risk and reward?
Risk - when a business does not succeed for a number of reasons.
Reward - when a business succeeds and benefits from financial or emotional reward.
What are examples of risks to a business?
Failure - consumers may not want to buy their product
Financial loss - A lot of investment is required to start up a business so failure means large financial loss.
Lack of Security - Entrepreneurs lose their job to start a business so if no profit is made they have no money to live off.
What are examples of rewards to a business?
Financial - if the business is successful it produces profit. Also in the future the business could be sold for a large sum of money.
Own boss - more flexible as the entrepreneur can choose their work.
Pursue an interest - entrepreneurs may want to start a business based on what their passionate about.
What purpose do businesses serve?
To produce goods & services to meet customer wants and needs
What is the difference between goods & services?
Goods are tangible whereas services are intangible
What is the difference between customers' wants and needs?
Needs are things people cannot live without unlike wants which are products they don't need but would like to have.
What are the five ways of adding value to a business?
Quality - durability of product
USP - quality of product that's not offered by similar products
Convenience - focus on usefulness to consumers
Branding - distinctive logo/image
Design - product design may be superior to existing products
what are some roles of entrepreneurship?
Organised - staying on top of tasks such as accounting, marketing, sales to be successful and run the business.
Identify business opportunities - being able to make critical decisions that impact the direction and success of a business
Willingness to take risks - not taking risks may lead to the business not succeeding.