AIM: Gilchrist and Nesberg wanted to investigate how motivation affects perception. METHOD: Participants volunteered to go for 20 hours without any food, and to only drink water. They were randomly allocated to be in one of two groups: one which actually went without food, and the other, a control group, which had their normal meals during the 20 hours. Participants were asked to look at a series of photos of food, each photo was shown twice. This was at the start of the study, after 6 hours and after 20 hours. The second time the participant was shown the photo, the researcher had adjusted the brightness of the photo and the participant was asked to change it back to its original brightness using a handle on the monitor. RESULTS: after 20 hours, the participants that had not eaten and were therefore hungry, made the greatest adjustments to the brightness of the photo. This shows their memory of the original photo was brighter than it really was. CONCLUSION: Hunger can affect the way that we perceive images of food, which suggests that motivation affects perception.