Business Revision Guide 2.1

• Marketing


  Finding out the needs of consumers and demonstrating how a business fulfils those needs so that its sales increase
• Market


  People who share characteristics e.g. age, income etc.
• Factors which influence marketing

  • Finance
  • Target audience
  • Location of potential customers
• Working with other departments

  1. HR work with them to check there are enough workers to support anticipated level of sales

  2. Operations- inform them of the anticipated sales predictions to allow them to plan production

  3. Finance- check there is enough money to pay for the resources
• Informing customers


  • Advertise on TV, in papers, on billboards, social media
  • How much it does will depend on how much it can afford and who they need to inform
• Increasing sales


  1. Reducing price

  2. Introducing new products

  3. Selling in different places

  4. Selling through different methods
• 4Ps


  • Product
  • Place
  • Price
  • Promotion
• Identifying and understanding customers

  • Who they are (age, gender etc.)
  • Answers found through market research