Mass Media

• Mass media


  Attempts or influence of media in our lives
• Key ways to understand mass media

  • Mass media provide gratification
  • Mass media set agendas
  • Mass media cultivate worldviews
  • Mass media exercise ideological influences
• Mass media provide gratification


  We use mass media to fulfill our needs and desires
• Gratification from mass media

  • Entertainment
  • Alleviating loneliness
  • Escape from daily problems
  • Gaining information
  • Fulfilling personal gratifications
• Mass media set agendas

  Selecting and calling to the public's attention ideas, events, people, and perspectives