bandura (1963) variation

• aim

  to investigate whether a filmed model would have the same effect as a live model on childrens aggression
• participants

  48 boys and 48 girls aged 39-52 months from stanford university nursery
• procedure

  children were randomly allocated to 1 of 4 conditions
• 4 conditions

  1. live aggression condition doll
  2. filmed realistic aggression screen
  3. cartoon aggression condition
  4. control group
• live aggression condition doll

  watched an adult aggress to a bobo doll
• filmed realistic aggression

  watched the same behaviour on a screen
• cartoon aggression condition

  watched on TV a model dressed as a black cartoon cat perform same aggressive behaviour towards a bobo doll
• control group

  did not watch aggression - children were frustrated then observed in a playroom
• findings

  most aggressive group was cartoon (99) but 3 groups all showed higher aggression - difference was not significant
• aggression scores

  live = 83

  filmed realistic = 97

  cartoon = 99
• conclusion

  exposure to live or filmed aggression increases likelihood of aggression in response to frustration, even when modelled by cartoon