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social influence
conformitiy
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Cards (8)
variables investigated by Asch
group size
unanimity
task difficulty
group size
see whether size of a group affects
conformity
conformity
increased with size
with three confederates,
conformity
increased to 31.8%
unanimity
whether the
presence of a non-conforming person
affects
conformity
conformity
decreased
when there was a
non-conforming person present
conformity decreased to less than a
quarter
of the level it was when the majority was
unanimous
task difficulty
whether making the task more
difficult
affected
conformity
Asch
made the
stimulus
line and comparison
line similar to each other
to confuse the real participant
conformity
increased
when the task became harder due to
informational
social influence
artificial situation
P:
limitation
-
artificial
task and situation
E: the task of
identifying
lines was
trivial
so there was no reason to
conform
E: also
Asch's
groups did not resemble
real-life
groups
L: therefore findings do not
generalize
to
real-world
situations
limited application
P:
limitation
- study conducted solely with
American
men
E:
Asch's
study was conducted in
America
, an individualistic
culture
(that emphasizes taking care of self)
E: similar conformity studies conducted in
collectivist
cultures (
emphasize taking care of
society) like
China
showed higher conformity rates
L: therefore Asch's
study does not tell us anything
about
women
and
collectivist
cultures' conformity rates
research support
P:
strength
- research support for task
difficulty
from other studies
E: The researcher gave participants
'easy'
and 'hard'
math
questions to solve
E: three
confederates
gave
wrong
answers and real
participants
conformed more when the question was harder
L: therefore conformity level
increases
when a task is more
difficult
counterpoint
P:
limitation
- conformity more complex than Asch explained
E: those with high confidence in their
math abilities
conformed less on harder math questions
E: suggests individual-level factors can influence
conformity by interacting with
situational factors
L: therefore Asch
may not be correct
as he didn't study these factors
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