Encoding is the first step to memory it is how we register information semantically, acoustically or visually
storage is how much information we can hold
retrieval is how we remember certain information from cued recall to recognition to free recall, every time we recall something neural pathways become stronger
in shorttermmemory we use milllers magic number which states 7+-2 which means we can hold up to 5 to 9 pieces of information for about 15 to 30 seconds unless rehearsed
in long term memory we hold unlimited amounts of information from a possible few minutes to a lifetime
one strength in the multi-store model is that there is evidence for different memory stores , such as Baddeley which clearly stated a difference in encoding between LTM and STM
one weakness in the MSM is that it suggests only one type of STM and LTM however Tulving proves that there are 3 different types of LTM suggesting the MSM is too simple and our memory is far more complex
