research techniques

Cards (9)

  • measuring and recording - This could include observing people using a similar product and recording their responses, opinions and thoughts.
  • Asking questions is a good way to gather people’s opinions and views about the product you are researching.
  • asking questions - Putting forward ideas about the product you are looking to create, such as a theme, design features, pricing, use, etc, and asking for the target market’s feedback.
  • Surveys of the target market are a good way to gather information about your product. A questionnaire containing multiple choice, questions, etc, can provide important feedback.
  • surveys - Sending out a questionnaire to a specific group of people from your target market to find out more about them, the products they use and what they look for in the products they buy.
  • data - Facts and statistics collected together for reference or analysis is known as data. This could be using data you have gathered yourself or data other people have gathered.
  • data example: Using anthropometric data tables to gather information about the human dimensions of your target market.
  • User trips go through the whole process of using a product and looks at 3 key stages; set up, use and putting away.
  • A search engine is a software system designed to carry out web searches.