members of a design team

• Creating a successful product depends on more than simply producing a good design. Adopting a team approach, with input from a range of contributors, can help ensure that the design becomes a successful product.
• The designer is the person who designs and develops the product. They provide the inspiration and creative input to the team.
• The manufacturer is responsible for producing the designed product. They can provide advice to the designer about whether the product can be manufactured and what processes are available to create the product.
• The marketing team develops the marketing strategies used to advertise and promote the product. They use information from market researchers to find out how to appeal to their target market. They also advise on product pricing and the most suitable methods of advertising and promotion.
• Consumers are the potential buyers of the product. Within the design team consumers can provide feedback and opinions to about their needs, wants and preferences.
• The retailer sells the product to the consumer, in shops or online, and so can offer advice about price and product range. They are often the first members of the team to know whether a new product is selling or not