PRODUCT MANAGEMENT

• A-T-A-R FORECASTING MODEL - Generally used to help marketers forecast sales volumes, sales revenue and profit contribution – primarily for new products but it can essentially be used for any marketing campaign or project.
• FINANCIAL ANALYSIS - The process of evaluating businesses, projects, budgets, and other finance-related transactions to determine their performance and suitability.
• REAL-OPTIONS ANALYSIS - May be used to estimate the net present value of a new product when it is still in the concept stage.
• SALES FORCASTING - This is the responsibility of the marketing person on the new product team.
• DIFFUSION OF INNOVATION - It refers to the process by which an innovation is spread within a market, over time and over categories of adopters.
• MANEGERIAL JUDGEMENT - It is for a market potential estimation that estimate m, the number of potential buyers.
• THE BASS DIFFUSION MODEL - It is a model is based on the diffusion curve of new products through a population. The initial diffusion rate (growth in total number of purchases) is based on adoption by innovators.
• PRODUCT LIFE - The number of years used in the economic analysis of new products is usually set by company policy, but any particular project may be an exception.
• PRICING - Start with the end-user list price, work back through the various trade discounts to get a factory net, then deduct any planned special discounts and allowances.
• TAX CREDITS - Federal or state incentives for activity in the public interest. Applicable Depreciation Rate. Policy question, set by management.