How can firms ensure customer satisfaction?
- Provide a high quality product that is value for money
- Have well trained staff who are knowledgeable about the product
- Have staff that deal with customer requests quickly
-have an after-sales service e.g so that customers can ask questions once they have bought the product
- actively seek feedback from customers and be seen to follow up on negative feedback
- have a customer complaints procedure, so that people know how to go about making a complaint/ getting a refund
-ensure that customers are actively updated on the progress of a complaint