he realised that the MSM was too simplistic and inflexible and proposed that there was three long term memory stores - episodic, semantic and procedural
episodic memory
a long term memory store for personal events, it included memories of when the events occurred and of the people, objects, places and behaviours involved for example a concert you recently went to or your last birthday party
memories from this store have to be retrieved consciously and with effort
semantic memory
a long term memory store for our knowledge of the world , this includes facts and our knowledge of what words and concepts mean such as 'what zombies eat for dinner'
these memories are less personal and not timestamped and also need to be recalled deliberately
procedural memory
a long term memory store for our knowledge of how to do things, this includes our memories of learned skills such as riding a bike or driving
we usually recall these memories without making a conscious or deliberate effort
types of long term memory evaluation strengths
case study: Clive Wearing - evidence supports Tulving's view that there are different memory stores in LTM, one type can be damaged but another can be fine, still able to play the piano and understand the concept of music(procedural and semantic) but could not remember his wife visiting 5 minutes before (episodic)
brain scans provide evidence for the existence of these difference LTM stores as it was found that the hippocampus located in the temporal lobe is active during episodic memory and procedural memory is associated with the cerebellum
types of long term memory evaluation limitations
there are conflicting research findings linking types of LTM to areas of the brain, this challenges any neurophysiological evidence to support types of memory as there is poor agreement on where each type may be located