A type of sterol that is incorporated into cell membranes and accounts for up to 30% of the mammalian cell plasma membrane (by mole). Its job is to regulate membrane fluidity. Intracellular membranes contain lower concentrations of cholesterol
In artificial membranes, it is easy to make bilayers showing liquid-ordered, liquid-disordered phase immiscibility. Lipids segregate based on their affinity for each phase
In cells, due to the added complexity of 1000s of lipids and proteins, ordered phase domains are though to be small (10s of nm) and highly transient (existing for a few ms at a time)
The energy cost of having a membrane protein with a hydrophobic thickness that does not match the hydrophobic thickness of the surrounding lipid bilayer