establish goals (PEQ) (factors of leading a team) Everest Goals
HUGE ONCE IN A LIFETIME GOALS
--These goals go beyond normal goal setting and represent an extraordinary achievement
--extend beyond expectation
--posses profound meaning and worth
-- they focus on opportunities, possibilities, and potential
--they are naturally energizing
--they focus on providing a benefit to others or making a contribution.
**EX: Think of the DEMOCRAT newspaper and the Elite team trying to eliminate all ad errors