ENGLISH

• Propaganda - is a form of communication that aims to influence the attitudes, beliefs, and behaviors of a target audience in order to promote a particular agenda or viewpoint.
• propaganda techniques - are the specific methods and strategies used to convey pursusasive messages and achieve the desired effects
• bandwagon - aims to convince individualds to adopt a particular belief, behavior or action by suggesting that everyone else is doing the same
• testimonial - involves using edorsments from individuals such as celebrities, experts, etc. to influence to a product
• transfer - used in communication ad dvertising to associcate a particular idea or product or person with something postitive or negative
• Glittering Generalities - involves using emotionally appealing words or phrases that are vague and undefined to evoke posotive feelings and associations without providing concrete evidene or detals
• plain folks - presents he speaker or the promoted idea as being down-to-earth and in line with the values and beliefs of the common people
• technical jargon - involves the use of specialized language or terminlogy to make information sound more credible or difficult to undertands fo the averga eperson.