When an individual agrees with the group publicly but their internal private beliefs remains unchanged. They change their behaviour to avoid disapproval from the group (TEMPORARY)
Identification
When an individual adjust their behaviour + opinions to a group as membership of that group is desirable, involves private + public acceptance but generally temporary And is not maintain when the individual leaves the group (GENERALLY TEMPORARY)
Internalisation
A permanent change in both public and private views as the individual believes the group is right.Strongest form of conformity
