called multistore model as it consists of three memory stores linked to each other by processes that enable transfer of information from one store to the next
three memory stores
sensory register
short term memory
long term memory
sensory register
place where information is held at each of the senses
receives information from environmental stimuli
durations is very short (milliseconds) but capacity is very large
information is then passed into the short term memory store through attention
short term memory
limited duration
information will disappear if not rehearsed
information is passed into the long term memory through maintenance rehearsal
long term memory
potentially unlimited duration and capacity
information from long term memory is put back into the short term memory by retrieval where it is then available for use
(+) research support
controlled lab studies on capacity, duration, and encoding support existence of short and long term memory
Miller (1956): duration of short term memory is 7 +/- 2
Bahrick et al (1975): duration of long term memory is approx 48 years
supports idea of separate short and long term memory
(-) research going against
long term memory encoding requires more than maintenance rehearsal
study found that enduring memories are created by the processing that you do, rather than through maintenance rehearsal
explanation given for long term memory encoding is lacking and overly simplistic
(-) the whole theory of multistore model of memory is overly simplistic
theory suggests short and long term memory are both single unitary stores
however, research suggests that short term memory is divided into a different number of stores for different kinds of memory
also shown there are qualitatively different stores for long term memory (semantic, episodic, memory)