commercialisation of sport

• what are methods of mass communication?

  television

  radio - free to listen and easy to access for everyone

  press - often focus of poor behaviour or personal lives of players

  internet - people and comment and allows you to watch anywhere
• what are the positives on the methods of mass communication?

  the sport becomes more popular by promoting it

  increases revenue

  encourages participation
• what are the negatives on the methods of mass communication?

  biased popularity of sports

  coverage can be edited

  invasion into lives of athletes
• what is the definition of sponsorship?

  where a company pays money to an individual or team in turn for advertising their goods
• what does sponsorship provide?

  better equipment -> improved performance

  training -> better coached to improving playing

  transport -> have access to all competitions
• what are the advantages to sponsorship?

  money -> don't have to work so can focus on training and have access to high quality equipment and clothing

  for the sponsor -> promotes the brand and increased revenue
• what are the disadvantages of sponsorship?

  players must be role models for the brand

  clothes and equipment are controlled by the sponsor and could effect performance in a bad way

  the player actions reflect back on the brand
• what is the definition of commercialisation?

  the management of a person, organisation or activity in a way designed to make profit
• what is the golden triangle?

  the financial relationship between sport, sponsorship and the media
• what is the relationship between sponsorship and the media?

  the media coverage increases it allows the sport to reach a larger audience which makes sponsors want to promote their goods
• what's the relationship between the media and sport?

  the media pay to cover sporting events but makes more people aware of the sport and role models can inspire people to play
• what's the relationship between sport and sponsorship?

  sponsors relys on the players promoting their goods for people to buy and give money to the players which improves their performances
• how does commercialisation effect officials?

  there income has increased but are placed in the media spotlight of decisions
• how does commercialisation effect spectators?

  more informed and knowledgable from media coverage and facilities have improved but an armchair spectator are isolated from live matches
• how does commercialisation effect the sport?

  increased media interest and provides finances but relies of the media sponsor gain control over the sport