Data Analytics

• Data


  • FACTS and statistics collected together for reference or analysis
  • Information in DIGITAL FORM that can be transmitted or processed further
• Data


  • Could be Structured or Unstructured
• Structured data


  Highly specific and is stored in a PREDEFINED FORMAT
• Unstructured data


  A conglomeration of many varied types of data that are stored in their NATIVE FORMATS
• Schema on read

  EMPLOYED by unstructured data
• Data Analytics

  • HELPS individuals and organizations make sense of data
  • The process of examining data sets in order to find trends and DRAW CONCLUSION about the information they contain
• Data Science

  machine learning, ai, modeling, data mining, nuetral networks
• Types of Data Analytics

  • Descriptive Analytics
  • Prescriptive Analytics
  • Diagnostic Analytics
  • Predictive Analytics
• Descriptive Analytics


  Tells WHAT HAPPENED in your business in the past week, month or year, presenting it as numbers and visuals in reports and dashboards
• Prescriptive Analytics

  OFFERS DECISION SUPPORT for the best course of action to get desired results
• Diagnostic Analytics


  Gives the REASON WHY something happened
• Predictive Analytics

  DETERMINE the potential OUTCOME of present and past actions and trends
• Descriptive Analytics


  • Application where data is DESCRIBE and summarized using basic statistical tools and graphs to produce reports and dashboards for decision making
• Statistical Tools for Describing Data

  • Measures of central tendency
  • Measures of variability (or spread)
  • Frequency distribution
• Diagnostic Analytics


  The process of using data to DETERMINE the causes of trends and correlations between variables
• Tools for Diagnostic Analytics

  • Data mining
  • Data drilling
  • Correlation analysis
• Predictive Analytics


  • Use of data to predict future trends and events
  • Uses historical data to FORECAST potential scenarios that can help drive strategic decisions
• Predictive Analytics


  • Incorporates tools from artificial intelligence and machine learning algorithms to increase reliability of FORECAST
• Predictive Analytics


  • Amazon using customer search habits to recommend other products
  • Weather forecasting using AI and machine learning
• Algorithms for Predictive Analytics

  • Linear Regression
  • Logistic Regression
  • Neural Network
  • Decision Trees
  • Naive Bayes