MIL

• Media


  The physical objects used to communicate with, or the mass communication through physical objects and used to communicate messages
• Information


  Knowledge that a person gets about someone or something. A broad term that covers processed data, knowledge derived from study, experience, instruction, signals or symbols
• Literacy


  The ability to identify, understand interpret, create, communicate and compute, using printed and written materials associated with varying contexts
• Communication


  The act of transferring information from one place, person or group to another. Communication plays a pivotal role in human development
• SMRCE Model


  1. Sender

  2. Message

  3. Channel

  4. Receiver

  5. Effect
• Media


  Derived from the Latin word medius, which means "middle". It is the plural of medium, which refers to the tool people use to mediate or the transfer of communication between a sender or a receiver
• Functions of Media


  • A source of credible information
  • Are vehicles that carry messages
  • Serves as channels which people use to send/receive information
• Mass Media


  A type of media used to reach a large of audience
• Media Literacy


  The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to empower citizens by providing them with the competencies (knowledge and skills) necessary to engage with traditional media and new technologies
• Information Literacy


  Set of abilities which require individuals to recognize when information is needed and locate, evaluate, and use it effectively

  
• Technology Literacy


  The ability of an individual, either working independently or with others, to responsibly, appropriately, and effectively use technological tools. Using these tools an individual can access, manage, integrate, evaluate, create and communicate information
• Media and Information Literacy

  The essential skills and competencies that allow individuals to engage with media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens
• Technological Determinism


  A theory that believes technology is a steering factor in how a society develops its structure and values
• Marshall McLuhan's 4 Epochs (The Evolution of Media)

  • Tribal Age
  • Age of Literacy
  • Print Age
  • Electronic Age
• Information Age


  Products and services that provide information or entertainment using computers or the Internet. Digitally produced as interactive and requires at least a two-way communication. Transforming the end users of media from being mere "receivers" of messages into "senders" who are also able to create content themselves
• Data


  Unstructured facts and figures that create the least impact on the receiver
• Information


  Data organized with relevance and purpose, made meaningful by a person
• Knowledge


  Refers to the human understanding of a subject matter derived from experience, learning, and thinking
• How to be Information Literate

  • Validity
  • Reliability
  • Accuracy
• Privacy


  A state of being alone or being away from public attention
• Accuracy


  Correctness of the information source to the details of the information
• Plagiarism


  To use the words or ideas of another person as if they were your own words or ideas
• Information Literacy Skills


  • A Need for Information
  • Resources Available
  • How to find Information
  • The Needs to Evaluate Results
  • How to Work with or Exploit Results
  • Ethics and Responsibility of Use
  • How to Communicate or Share your Findings
  • How to Manage your Findings

  
• Mass Media


  Used to reach a large number of audience
• Forms of Print Media

  • Book
  • Newspaper
  • Magazine
  • Journal
• Forms of Broadcast Media

  • Television
  • Radio
  • Telephone
  • Film
• Forms of Outdoor Media

  • Billboard
  • Bulletin Board
  • Wall Painting
• New Media


  Refers to digital media that are interactive, incorporating two-way of communication
• Print + New Media Examples

  • Blogs
  • EBooks
  • News Portals
• Broadcast + New Media Examples

  • Online Video (Netflix)
  • Online Streaming (Spotify)
  • Video Conferencing (Zoom)
• Primary Source


  An original, uninterpreted, or first hand material created by the person(s) involved in an activity or event
• Secondary Source


  Information obtained through the analysis, interpretation, and evaluation of primary source materials
• Tertiary Source


  Involves information that collects, organizes, and summarizes primary and secondary source materials
• Indigenous Media


  A form of media conceptualized, produced, and circulated by indigenous people as vehicles for communication, specifically for cultural preservation, cultural and artistic expression, political self-determination, and cultural sovereignty
• Types of Libraries


  • Academic libraries
  • School libraries
  • Public libraries
  • Special Library
• Internet


  A global network of computers that allows computer users around the world to share information for various purposes
• Database


  For easy reference. All of the materials are recorded in a Database
• Evaluating Information and Media

  • WHO / WHAT is the source?
  • What is the Medium used?
  • What is the purpose?
  • HOW is the information made?
  • Is it valuable to the audience?
• CRAAP


  Facts and Truth