Population - large collection of individuals where sample is taken from
Sample - individuals taken from the population to be study
Subjects - least participation, mostly used in experimental studies
Respondents - people who are surveyed
Informants - experts guiding a researcher, providing information
Participants - has the most participation, mostly in observation-based studies
Types of Samples
Subjects, Respondents, Informants, Participants.
Sampling Procedure - the method used to select or choose the sample of the study
Probability Sampling Procedure - Uses chance in choosing or selecting the sample of the study, Mostly used in quantitative studies
Non-Probability Sampling Procedure - Does not use chance in choosing or selecting the sample of the study, Mostly used in qualitative research
Purposive Sampling - Researcher has pre-selected criteria in choosing the respondents.
Convenience Sampling - Choosing a sample is based on the researcher’s convenience.
Quota Sampling - Forms subgroups that contain specific characteristics that the researcher needs.
Quota sampling is the counterpart of cluster sampling in probability sampling method.
Snowball Sampling - Sample is based on recommendations of respondents.
Snowball sampling is mostly used in researches with samples that are difficult to find.
In qualitative research, data are often expressed in words rather than being measured.
An interview involves a researcher and a participant who engage in a conversation with questions focusing on the topic of the research study.
Observations can be classified as fully structured (laboratory), naturalistic, or participant observation and depends on the purpose it serves.
The most common documents analyzed in qualitative research are public records, personal documents, popular culture documents, and visual documents.
Interviews can be classified as structured, semi-structured, and unstructured.
Focus group discussions require a group of people to talk about their insights regarding the topic of interest.
Observations can be categorized as fully structured, naturalistic, or participantobservation.
Documents such as public records, personal documents, popular culture documents, and visual documents can be accessed and analyzed to be used as sources in a research study.
Observation - describes a certain behavior or phenomenon in their natural setting, firsthand encounters
Document Analysis
●easily accessible
●can be accessed either physically or online
●might already exist prior to the research study
In focus group discussions, It is important to plan ahead the selection of the participants, establishing group rules, and clarifying the role of the group facilitator.
The elements needed in observations and the different methods in recording observations must be kept in mind.
A questionnaire is a list of questions that the participants answer on their own.
Refers to the general strategy in answering the research problems of your qualitative study.
Case Study - A case can be the study of an individual, a group, an event, or an organization.
Phenomenology - Describes and analyzes series of events that leads to a phenomenon.
Ethnography - Study of the lifestyle and culture of a group of people
Grounded Theory - Generates new theories from the research data.
Historical - Used to understand the present events or anticipate future events
Narrative - Study of a person’s life experiences expressed in a narrative
Research data is the most important element in using grounded theory as a research design.