Market

• 1. commerce


  The activity of buying and selling of products or services over the internet
• Brand name


  A name used by a company to distinguish its products or services from those of other companies
• 1. commerce coding of goods and services


  1. Used on the website

  2. To distinguish the products and services
• Marketplace


  A place where buyers and sellers can initiate the exchange or transactions of goods and services
• Promotion


  The action of promoting or selling products or services
• Market share


  The percentage of total industry sales generated by a particular company
• Niche market


  A segment of a larger market that has its own unique needs, preferences or identity that makes it different from the market at large
• Focus group


  • 6-10 people in a room that provide feedback regarding a product, service, concept or marketing campaign
• Market research


  The gathering and analyzing of information in order to understand a market, product or service
• Types of market research

  • Primary research
  • Secondary research
• Primary research


  Involves directly conducting research by going to the source
• Market segment


  Groups of people who are grouped together for marketing purposes