Emotion

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    Created by
    Jax Pearson

    Cards (7)

    • Emotion
      The tendency for the brain to notice things that are exciting, interesting, or unusual
    • Aim
      McGinnies wanted to see whether things cause anxiety are less likely to be noticed than things that aee emotionally neutral
    • Method
      8 male and 8 female students were shown neutral and offensive 'taboo' words flashed on a screen
      Participants had ti say each word out loud
      The amount of emotional arousal was measured through their GSR
    • GSR
      Galvanic Skin Response
    • Results
      Participants took longer to say offensive words than neutral ones
      Taboo words produced bigger changes in the GSR than neutral ones
    • Conclusion
      Emotion affects perceptual set
      Perceptual defence is used by the brain when dealing with words that cause offense or anxiety
    • Evaluation
      Objective measurement- used an objective measurement of emotion. Results are less open to bias
      The delayed recognition may be caused by embarrassment rather than defense