branding

• benefits of strong branding

  Added value

  ability to charge premium prices

  reduced price elasticity of demand
• viral marketing


  It can be a cheaper method of raising awareness.
• Social media


  It can get more view

  more awareness
• emotional branding 


  the business expresses emotions to the viewers to gain their trust and make them have a relationship with the brand
• Promotional mix


  Costs, competitors, target market, the products, legal factors, external factors