CONTENT ANALYSIS

• What is content analysis?

  research method that involves indirectly observing people by analysing their communications
• What does content analysis involve?

  turning qualitative data into quantitative data so it can be easily analysed
• What are the steps of content analysis?

  Sampling

  Reading

  Coding

  Tallying

  Comparison
• What is sampling?

  the researcher gathers the material they will use for their content analysis
• What is reading for content analysis?

  the researcher familiarises themselves with the material
• what is coding?

  the researcher decided how to categorise their analysed material
• what is tallying?

  counting the number of occurrences in each category
• what is comparison?

  comparing results for different content
• what is thematic analysis?

  if the researcher wants to analyse content without turning it into quantitative data. so they look for descriptive themes running through the content