Entrep

• Cost


  All the money spent to manufacture a product or provide a service
• Direct materials


  The raw materials or components used directly in the production process of the final product
• Direct labor


  The cost of labor involved in producing a product, including wages, salaries, and benefits of employees
• Customer-Value Objective


  The value determines the price of a product or service or its benefits to customers
• Customer-Driven Objective


  The price is established depending on how much the customer is willing to pay
• Premium Pricing


  The price of a product or service is set to a high price point to create a perception of higher quality
• Penetration Pricing


  The initial price of the product or service is intentionally set at a low level to swiftly enter a competitive market, gain a loyal customer base, and generate rapid sales, with the plan of increasing the price later
• Bundle Pricing


  Multiple products or services are offered together at a discounted price
• Physical Office


  Office layouts have changed from cubicles to open, spacious areas that promote collaboration and increase employee visibility
• Process or functional layout


  Machinery and equipment are positioned according to the nature or type of operations, helpful if there is a low production need
• Selling


  A face-to-face selling technique by which a salesperson uses interpersonal skills to persuade a customer to purchase a particular product by highlighting various features
• Paid media


  When companies use public relations, marketing, and promotional activities they create and pay for themselves
• Process


  A set of steps that help businesses figure out customer problems, look at market opportunities, and make marketing materials to reach the people they want to see
• Start-up costs


  Expenses a business incurs before its operations, including various bills and expenditures that must be covered in preparation for the business's grand launch
• Cash requirements


  An essential assessment of a start-up company's initial funds in its checking account during its commencement
• Current Assets


  Assets that can be converted to cash within one business operation year
• Income Statement


  A financial statement that shows a company's revenues, expenses, and net profit over a specific period of time
• Loans


  The most common form of funding for small and medium-sized businesses
• Love money


  Money given to a spouse, parents, friends, or other loved ones, commonly known as "patient capital" which will be repaid as the business's profits rise
• Cash


  Physical money in the form of coins and banknotes
• Dividends


  Income earned from owning stocks or shares in companies
• Employee training


  Costs related to training and development opportunities for its employees
• Revenue


  A measurement of a company's total gross activity
• Operating activities


  Cash flow generated once the company delivers its regular goods or services, including revenue and expenses
• Branding


  The process of creating a unique brand identity for a company
• Types of Market Research

  • Primary Research
  • Secondary Research
• The Media Framework

  • Paid media
  • Earned media
  • Owned media
• 8 P's of Marketing

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Physical Evidence
  • Process
  • Positioning
• Types of Promotion

  • Advertising
  • Selling
  • Direct Marketing
  • Sales Promotion
  • Public Relations
• Models of capital funding strategies

  • Personal investment
  • Love money
  • Venture Capital
  • Loans
  • Angels
  • Business Incubators
  • Crowdfunding
  • Grants and Subsidies
• Types of Expenses

  • Operating Expense
  • Discretionary Expense
• Financial Statements

  • Income Statement
  • Statement of Owner's Equity (Retained earnings)
  • Balance Sheet (Statement of Financial Position)
  • Statement of Cash Flow