Fashion Show / Runway

• What really is a fashion show?

  • Held every season
  • Opportunity for designers to showcase their collections
  • Attended by fashion professionals and interested parties
  • Helps designers advertise with help of media
• Types of runway shows:

  • Formal runway show
  • Production show
  • Informal fashion show
  • Charity fashion show
  • Sponsored fashion show
• Formal runway show

  Models walk along a platform to showcase designers clothing lines
• Production show

  • Theatrical performance with effects, lights and dancers to showcase fashion
  • Most expensive and a lot of work required
• Informal fashion show

  • Items are showcased in casual environment
  • Sometimes do not involve runway
  • e.g. in shopping centre, opening of a new store
• Charity fashion show

  • Organised by charities for awareness of fundraising
  • Designers donate a percentage of sales to charity
• Sponsored fashion show

  • Funded by large organisations to raise business profile
  • Helps build relationships between organisations within the industry
  • Sponsor selects designers who align with their values