Analysis' & case studies

• Define 'content analysis'

  A research tool used to indirectly observe the presence of certain words, images or concepts within the media
• State the steps of 'content analysis'

  1.Develop categories

  2.Code the source data

  3.Tally the codes to analyse the data
• Evaluate 'content analysis'

  Strengths: external validity, generalisable & replicable

  Weaknesses: biased & lacks internal validity
• Define 'thematic analysis'

  Researchers start by attempting to identify the deeper meaning of a text by reading it first, and allowing themes to emerge
• State the steps of 'thematic analysis'

  1.Transcribe and read the source data

  2.Identify emergent themes

  3.Code the source data using themes

  4.Discuss themes with examples/quotes
• Evaluate 'thematic analysis'

  Strengths: external validity, easy to get sample & replicable

  Weaknesses: subjective & not in controlled conditions
• Define 'case study'

  A research investigation that involves a detailed study of a single individual, institution or event which provides a rich record of human experience but are hard to generalise
• Evaluate 'case studies'

  Strengths: rich in detail

  Weaknesses: hard to generalise & biased