Chapter 1

• Tourism and Hospitality


  One of the world's largest and fastest-growing industries, contributes greatly to global economic development
• Components of the tourism and hospitality network

  • Food and beverage services
  • Lodging services
  • Recreation and entertainment services
  • Travel and tourism services
• Contribution to the balance of payments


  Economic transactions between a country and the rest of the world in relation to tourism and hospitality activities (refers to cash flow within Tourism and hospitality industry)
• Dispersion of Development


  How tourism development impacts various areas and communities, considering factors such as geographic location, level of economic development, infrastructure availability, and government policies
• Effect on general economic development


  Expenditures by tourists can have beneficial effect on all economic sectors and can lead to the development of different industries and other economic activities
• Employment Opportunities


  Tourism and Hospitality is a source of employment, it is a service industry, which could have a significant effect on those countries with surplus labor
• Social Benefits


  Play a vital role in promoting sustainable development, cultural enrichment, and social cohesion
• Cultural Enrichment


  The process by which travelers engage with and gain a deeper understanding of the cultural aspects of destinations they visit
• Educational Significance


  Opportunities for learning, skill development, and knowledge acquisition that are inherent in travel experiences, as well as in formal educational programs within the tourism and hospitality industry
• Tourism and hospitality as a vital force for peace


  Can contribute to greater understanding, cooperation, and harmony among people and nations
• Tourism absorbed 5.7 million workers in 2019 or 13.64% of total employment, but during the pandemic, more than 1 million jobs in the industry were lost
• The rebound in the tourism workforce was rapid, with 93.5% of pre-pandemic jobs already recovered
• In 2012, the Philippines recorded 4.27 million tourist arrivals, after the launching "It's more Fun in the Philippines"
• In 2023, the Philippines welcomed more than 5.45 million international visitor arrivals and recorded more than PHP480 billion in international tourism receipts
• The country's international tourism receipts have surged at an estimate of PHP482.54 billion from January 1 to December 31, 2023, higher by 124.87% compared with the PHP214.58 billion estimated visitor receipts from the same period last year
• Main Source of International tourist

  • South Korea
  • United States
  • Japan
  • Australia
  • China
• Market


  The product analysis recommends prioritizing nine tourism products towards enriching the tourist experience and boosting product diversification
• Nature Tourism


  Responsible travel to natural areas, which conserves the environment and improves the welfare of local people
• Cultural Tourism


  The movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and pilgrimages
• Sun and Beach Tourism


  Holidays taken for the purpose of staying in or near beaches
• Cruise and Nautical Tourism


  Encompasses aspects of marine tourism such as sailing, yachting, cruising and diving, as well as harbour-side developments, coastal water sports Such as jet skiing, boat shows, port tours, and marine heritage destinations
• Leisure and Entertainment Tourism


  Golf courses, tennis courts, cycling roads and areas, hiking courses, camping grounds, nature trails and paths, large scale parks, leisure-Land, theme parks, sports and resort complex, other sports and recreational facilities
• MICE and Events Tourism


  Represents a lucrative part of the tourism mix across the globe, also referred to as Business Tourism or Business Events
• Health, Wellness and Retirement Tourism


  Traveling to maintain or improve a person's health through spiritual, physical, and psychological activities
• Diving and Marine Sport Tourism


  Considered one of the country's top tourism products and attractions
• Educational Tourism


  Any type of travel that broadens someone's horizons
• Beach and Diving Tourism


  Currently the major tourist draw of the Philippines
• Research and Education Tourism


  Due to the diverse number of flora and fauna of the country, researchers from around the world have flocked various biodiversity sites in the Philippine environmental corridors
• Hiking Tourism


  A form of tourism in the Philippines, especially among locals and Western foreigners
• Arts and Crafts Tourism


  Has recently expanded following several attempts to establish a cultural renaissance
• Wellness Tourism


  Has recently doubled its contribution to the Philippine tourism due to the rise of "hilot" (ancient Filipino art of healing) practices in spas, Bath houses, and hotels
• Fiesta Tourism


  The country has been known as the traditional capital of the world's Festivities and the capital of fun due to the thousands of festivals which happen in the country, most of which are annual spectacles
• Pilgrimage Tourism


  The Philippines is the Catholic pilgrimage capital of Asia, possessing hundreds of olden churches, most of which were established between the 15th to 19th centuries through the earthquake baroque architecture